FAQ

Every engagement is custom-built around your market size, media mix, and growth goals. We work with home-service companies doing $10M–$50M in revenue, so our programs are scaled to produce meaningful ROI at that level. We will walk through pricing in detail during your free lead audit so you can see exactly what the investment looks like relative to projected returns.

We generally recommend a combined TV + digital budget that is large enough to generate statistically significant data—typically $15K–$25K per month in media spend. This is not about spending more for the sake of it; it is the threshold where our attribution model can identify which spots, dayparts, and channels are actually driving calls and booked jobs so we can optimize effectively.

Results depend on your market, service mix, and close rates, but our clients typically see a 3–5x return on ad spend within the first 90 days once attribution is dialed in. More importantly, you will see exactly which dollars are producing revenue and which are wasted—so your ROI improves every month as we reallocate budget in real time.

Attribution data starts flowing within the first week of your campaign going live. You will have a clear picture of which ads are driving calls and website visits almost immediately. Meaningful optimization—where we have enough data to shift budget toward top performers—typically happens within 30–45 days. Most clients see a measurable lift in qualified leads within the first 60 days.

After your free lead audit, onboarding takes about 2–3 weeks. We map your current marketing channels, set up call tracking and attribution infrastructure, integrate with your CRM (we love HubSpot), and build your media plan. Once everything is connected, we launch and you start seeing data from day one.

No. We integrate with the tools you already use. We work especially well with HubSpot, ServiceTitan, and Salesforce, but our attribution system connects to most major CRMs and call tracking platforms. We set up the integrations for you—no heavy IT lift on your end.

Most agencies report on impressions, reach, and CPM—metrics that do not tell you whether the phone rang. We connect every TV airing to website visits, phone calls, form fills, and booked jobs. You see the full path from ad spend to revenue, and we optimize based on what is actually producing results, not vanity metrics.

Both. TV does not work in a vacuum. We coordinate your TV campaigns with paid search, LSA, retargeting, and social so every channel amplifies the others. Our attribution model shows you the combined impact—including how a TV spot lifts your Google search volume and paid click-through rates within minutes of airing.

Home-service businesses have unique dynamics: seasonal demand, service-area targeting, high-value jobs, and phone-first customers. We have built our entire attribution and optimization model around these realities. We understand your sales cycle, your peak seasons, and what it takes to convert a call into a booked job—because it is all we do.

You get a real-time dashboard showing exactly which TV spots, dayparts, and digital campaigns are driving leads and revenue. We also provide weekly optimization summaries and monthly strategic reviews. No more waiting until the end of a flight to find out what happened—you see results as they happen.

We recommend a 90-day initial commitment so we have enough time to set up attribution, gather meaningful data, and optimize your campaigns. After that, we work on a month-to-month basis. We earn your business every month by producing measurable results—not by locking you into a long contract.

Absolutely. Many of our clients come to us specifically for TV attribution and optimization while keeping their existing agency for other channels. We collaborate and share data so everyone is working from the same playbook. Our goal is to make your entire marketing machine more effective.

We manage paid search (Google Ads), Local Service Ads (LSA), programmatic display, OTT/CTV, retargeting, and paid social. Every channel is coordinated with your TV schedule so digital captures the demand that TV creates. We don’t just “run ads”—we build an integrated system where each channel reinforces the others.

Our primary focus is paid media and TV, but we ensure your digital foundation supports the traffic TV drives. That includes landing page optimization, conversion tracking, and making sure your Google Business Profile is dialed in. For dedicated SEO work, we can coordinate with your existing SEO provider or recommend a partner.

Our attribution model tracks every touchpoint—from the TV spot that aired to the Google search that followed to the phone call that booked the job. We use dedicated tracking numbers, UTM parameters, pixel-level data, and real-time TV log matching to give you a clear picture of how each channel contributes to revenue, not just leads.