A Guide for Home Service Owners
The Homeowner Attention Gap
Why 95% of your future customers can’t find you — and what to do about it.
If your cost per lead keeps climbing and your close rate is slipping, you’re not imagining it. Every home service company built on digital demand capture hits the same ceiling eventually. This guide explains why — and what the growth-obsessed shops are doing about it.
No pitch deck. No form. Eight pages.
$45–$85
blended CPL across TV + digital (vs. $125–$225 digital-only national avg)
8–13x
return on ad spend across the full media mix
55–70%
lead-to-booked conversion (vs. 25–35% industry avg)
24%
average CPL decrease after adding TV and streaming
200%+
branded search lift within 90 days
Want to see what this looks like for your market?
Book a free 30-minute strategy call. We’ll look at your numbers and tell you whether this approach fits — no pitch deck, no pressure.
Book a CallWant the home-service-specific version?
If you’re a home-service owner, we built a deeper playbook with the exact measurement framework — CPL benchmarks, ROAS targets, and the TV-plus-digital stack — tailored to your vertical.