Referrals and Google Ads Got You Here.
They Won’t Get You to the Next Level.
The law firms winning market share aren’t just bidding on “car accident lawyer.” They’re on TV and streaming, building the brand that gets the call before the search ever happens. Wanamaker makes that measurable.
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You’re in a Bidding War, and the Ceiling Keeps Getting Lower.
Legal is one of the most expensive categories in paid search. PI firms in competitive markets are paying $150–$300+ per click on Google Ads — and that’s before you factor in the leads that don’t convert, the calls that don’t qualify, and the cases that settle for less than you projected.
Most firms respond by spending more on the same channels. More Google. More LSAs. Maybe a lead gen vendor who’s selling the same leads to three other firms in your DMA.
Meanwhile, the firms that are actually growing — the ones taking share from you — are doing something different. They’re on television. They’re on streaming. They’re building the kind of name recognition that means when someone gets hurt, they already know who to call.
That’s not “brand awareness” in the vague, unmeasurable sense most agencies sell it. That’s demand creation — and it changes the economics of everything else you’re doing.
TV and Streaming for Law Firms. Measured Like Digital.
We build media campaigns across broadcast TV, cable, OTT, and CTV designed for one outcome: when someone in your market needs a lawyer, your firm is the name they already trust.
01 Built for your DMA and practice areas.
A PI firm in a mid-size DMA has different economics than a mass tort firm running nationally. We build the media plan around your actual market, your case types, and your intake capacity.
02 The channels your competitors aren’t measuring.
Most legal marketing agencies stick to digital because they can track clicks. We track branded search lift, intake volume correlation, blended cost per case, and revenue per case across TV and streaming — the channels that actually move market share.
03 Intake economics that improve across the board.
When your firm has name recognition, prospects call you directly instead of clicking an ad. Direct calls convert at higher rates, on better cases, at lower acquisition cost. Your digital channels get cheaper because they’re capturing demand you created — not fighting over someone else’s.
What Demand Creation Looks Like for a Firm Like Yours.
Projected results based on market data and Wanamaker’s media buying experience. We show the math, not made-up case studies.
Average decrease in blended cost per lead after adding TV and streaming to the media mix. The demand-creation channels don’t just add volume — they reduce what you’re paying on every other channel.
Lift in branded search within 90 days. When potential clients search your firm’s name instead of “personal injury lawyer near me,” you’ve already won the click — and the conversion rate on those searches is dramatically higher.
Higher-value cases from branded intake. The calls that come from name recognition — not from a Google ad — tend to be better cases. Higher settlement value. Less price shopping. Fewer no-shows.
We’re transparent: these projections are based on patterns we’ve proven across other industries with the same media strategy. As we build a track record with law firms, real client results replace these projections.
Not Ready to Talk?
Start with the Framework.
Download “Beyond Google Ads” — a free guide that breaks down why search-only strategies have a ceiling, how TV and streaming change intake economics for law firms, and what a measured demand-creation campaign actually looks like.
We’ll email it to you. No spam, no follow-up blitz. Just the guide.
Or Skip the Guide and Talk to Us Directly.
15 minutes. We’ll look at what you’re spending on lead gen, where the ceiling is, and whether demand creation makes sense for your market and practice areas. If it doesn’t, we’ll say so.
Book a Strategy Call
No pushy sales pitch. Just a straight conversation.