Your Next Patient Isn’t Searching Yet.
But They’re Already Deciding.
Elective and specialty medical practices grow by being the name patients already trust when they start considering a procedure. Wanamaker builds that presence through TV, radio, and streaming — and measures every dollar.
Scroll to explore
You’re Waiting for Patients to Search. Your Competitors Aren’t.
Most medical practices — med spas, dental, ortho, cosmetic, specialty — market the same way. Google Ads. Maybe some Meta. A referral network. And it works, to a point.
The problem is the ceiling. The patient who searches “Botox near me” or “Invisalign cost” is already in-market. They’re comparing three to five providers. You’re fighting on price, on reviews, on who shows up first in a crowded results page.
But the patient who’s six months away from deciding? The one who’s thinking about it but hasn’t searched yet? They’re not seeing your Google ad. They’re not reading your blog. And when they do finally start looking, they’ll choose the practice whose name they already recognize.
That’s the 95% of your future patients that digital-only marketing never touches. Reaching them isn’t an awareness play — it’s a pipeline play.
Brand Presence That Fills Your Schedule Before Patients Start Searching.
We build campaigns across TV, radio, OTT, and CTV that put your practice in front of patients during the consideration window — the months before they ever type a search query.
01 Designed for elective and specialty economics.
Cash-pay procedures, elective treatments, and specialty services have different patient decision cycles than urgent care. We build media plans around how your specific patients make decisions — not a generic healthcare template.
02 Reach the patients digital can’t.
The patient considering a cosmetic procedure isn’t clicking ads. They’re watching TV, streaming content, listening to the radio. When your practice shows up in those moments, consistently, you become the name they trust when they’re ready.
03 Measure what matters.
We track branded search lift, new patient volume correlation, blended cost per acquisition, and revenue per patient. You see which channels are creating demand and which are capturing it — and how the two work together.
What Demand Creation Looks Like for a Practice Like Yours.
Projected results based on market data and Wanamaker’s media buying experience. We show the math, not made-up case studies.
Average decrease in blended cost per acquisition after adding TV and streaming to the media mix. The new channels don’t just add patient volume — they make your existing marketing cheaper.
Lift in branded search within 90 days. When patients search your practice’s name instead of “med spa near me,” the conversion rate on that search is significantly higher — and the cost is significantly lower.
Higher-value patients from branded awareness. Patients who come in knowing your name tend to book higher-value procedures, show up for appointments at better rates, and refer others. The lifetime value difference between a branded patient and a paid search patient is substantial.
We’re transparent: these projections are based on patterns we’ve proven across other industries with the same media strategy. As we build a track record with medical practices, real client results replace these projections.
Not Ready to Talk?
Start with the Framework.
Download “The Patient Pipeline” — a free guide that explains why digital-only strategies have a ceiling for elective practices, how demand creation changes patient acquisition economics, and what a measured TV and streaming campaign looks like for a practice like yours.
We’ll email it to you. No spam, no follow-up blitz. Just the guide.
Or Skip the Guide and Talk to Us Directly.
30 minutes. We’ll look at what you’re spending on patient acquisition, where the ceiling is, and whether demand creation makes sense for your market and your practice type. If it doesn’t, we’ll say so.
Book a Strategy Call
No pushy sales pitch. Just a straight conversation.